- territory ter‧ri‧to‧ry [ˈtertri ǁ -tɔːri] noun territories PLURALFORM1. [countable, uncountable] MARKETING an area which is the responsibility of a particular salesperson:
• His sales force's territory comprises Minnesota, the Dakotas, Iowa and Wisconsin.2. [countable, uncountable] land that is owned or controlled by a particular government, ruler, or military force:
• The parliament has jurisdiction over minerals mined on its territory.
• Until 1997 Hong Kong was a British territory.3. [uncountable] an area of experience or knowledge:
• Statistical analysis is not the exclusive territory of a handful of specialists.
• The very competitive market is pushing firms into unfamiliar territory.4. negative/positive/record etc territory FINANCE a situation in which financial investments fall or rise in value, or in which shares etc are higher in value or price than ever before:
• On the world's major exchanges, stocks ended in negative territory.
• A late spurt of buying pulled the Dow Jones into positive territory.
* * *territory UK US /ˈterɪtəri/ noun (plural territories)► [C or U] an area of a town, country, etc. that someone has responsibility for in their job: »
A salesman's failure to achieve apparently realistic targets might be due to a change in the size of his territory.»
Europe has been very fertile territory for our products.► [C or U] land that belongs to a particular country: »
The island is a territory of Australia.»
The four new oil contracts will amount to a half billion dollars worth of foreign investment in their territory.► [C or U] an area of knowledge or activity: »
This is a territory that lies somewhere between mainstream sport and video games.»
Online selling was new territory for us.► [U] FINANCE the general level of a price, amount, value, etc.: »
Crude oil prices are approaching unchartered territory.»
Persistent production problems helped drive oil prices further into record territory yesterday.● sth comes/goes with the territory — Cf. sth goes with the territory→ See also NEGATIVE TERRITORY(Cf. ↑negative territory), POSITIVE TERRITORY(Cf. ↑positive territory)
Financial and business terms. 2012.